Nearly half of us expect random gifts...
We’re always keen to better understand our customers and what, exactly, gifting means to you.
So, we sent out a short survey to find out your favourite gifts, your favourite people to buy for and the most important parts of gift-giving.
The results are in:
- 92% of people think gift-giving is more fun when the recipient doesn’t expect it - 91% say the same for receiving gifts
- January is the most popular month to buy your first Christmas present
- The most important part of receiving a gift is the thoughtfulness
- 48% of people expect to receive random gifts
- More than 8 in 10 of us pretend to like gifts we dislike
Here are the results from the survey itself...
Is gift-giving more fun when the recipient isn't expecting it?
![graph](/sites/default/files/styles/large/public/2024-05/Screenshot%20%2811%29_0.png?_buster=rIVorPpk&itok=fL_8Ryh3)
Who is your favourite person to buy for?
![graph](/sites/default/files/styles/large/public/2024-05/Screenshot%20%2812%29_0.png?_buster=wzpk9Es8&itok=E7dd3Hi2)
Some of our favourite individual responses to this were:
- "Whoever needs an unexpected lift! 🎁🎀"
- "Babies - for their unalloyed joy in receiving."
- "The person who least expects something but it comes at exactly the right time for them"
- "Everyone who has great taste!"
- "It just happens when i find the right gift. Doesn't matter who for."
- "Everyone deserves a treat"
Who is your least favourite person to buy for?
![graph](/sites/default/files/styles/large/public/2024-05/Screenshot%20%2813%29_0.png?_buster=3xvNg5L1&itok=VNQkZwsc)
Some of our favourite answers to this one were:
- "Pets - can’t tell me if he likes it"
- "Men full stop are very difficult to buy for."
- "Politicians"
- "Nobody - I am a great gift giver. 😃"
- "Love giving no matter who!"
How long do you typically spend deciding what to buy your partner for Christmas?
![graph](/sites/default/files/styles/large/public/2024-05/Screenshot%20%2814%29_0.png?_buster=dlxvy9hd&itok=p3v7sFGy)
Our favourites for this question were:
- "I keep inspiration on Pinterest posts when I see them and buy when they're in the sale"
- "364 days"
- "Forever! He is impossible!"
- "I start looking in January"
Would you openly admit to disliking a gift?
![graph](/sites/default/files/styles/large/public/2024-05/Screenshot%20%2832%29_0.png?_buster=FKvpcjdP&itok=TVuZiSEb)
Is receiving gifts more fun when you aren't expecting it?
![graph](/sites/default/files/styles/large/public/2024-05/Screenshot%20%2816%29_0.png?_buster=xLJGc62j&itok=wWwCMQ_X)
Thank you to everyone who took part in our survey. We hope answering the questions, or reading through the results, was a bit of fun - and reinforced how random, thoughtful gifts have the power to change someone's day!
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