Nearly half of us expect random gifts...

We’re always keen to better understand our customers and what, exactly, gifting means to you. 

So, we sent out a short survey to find out your favourite gifts, your favourite people to buy for and the most important parts of gift-giving. 

The results are in:

• 92% of people think gift-giving is more fun when the recipient doesn’t expect it - 91% say the same for receiving gifts
• January is the most popular month to buy your first Christmas present 
• The most important part of receiving a gift is the thoughtfulness
• 48% of people expect to receive random gifts 
• More than 8 in 10 of us pretend to like gifts we dislike

Here are the results from the survey itself...

Is gift-giving more fun when the recipient isn't expecting it?

Who is your favourite person to buy for?

Some of our favourite individual responses to this were:

• "Whoever needs an unexpected lift! 🎁🎀"
• "Babies - for their unalloyed joy in receiving."
• "The person who least expects something but it comes at exactly the right time for them"
• "Everyone who has great taste!"
• "It just happens when i find the right gift. Doesn't matter who for."
• "Everyone deserves a treat"

Who is your least favourite person to buy for? 

Some of our favourite answers to this one were:

• "Pets - can’t tell me if he likes it"
• "Men full stop are very difficult to buy for."
• "Politicians"
• "Nobody - I am a great gift giver. 😃"
• "Love giving no matter who!"

How long do you typically spend deciding what to buy your partner for Christmas?

Our favourites for this question were: 

• "I keep inspiration on Pinterest posts when I see them and buy when they're in the sale"
• "364 days"
• "Forever! He is impossible!"
• "I start looking in January"

Would you openly admit to disliking a gift? 

Is receiving gifts more fun when you aren't expecting it? 

Thank you to everyone who took part in our survey. We hope answering the questions, or reading through the results, was a bit of fun - and reinforced how random, thoughtful gifts have the power to change someone's day!

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